More and more businesses are setting up an online presence with a website. With the growth of technology, such as mobile phones, tablets and laptops, there are now more people than ever using their devices to search the internet for tradespeople. This is why a responsive website is a must for all businesses in today’s world. Your business needs to compete online and a responsive website is the best way to do this.
A website, even in its most basic form, is a great way to showcase your business and help your brand stand out from the other tradesman in your field. You can use your website to showcase your best work so that potential customers can see the level of work you can offer them as part of their decision making process. A website will also allow for potential customers to be able to read past reviews from other customers, giving them an idea of how your business delivers it’s service.
Google estimates that around 72% of all mobile searches for trade services trigger an additional action from a potential customer. Can you really afford for your business to be missing out on this huge potential for new customers?
There are a host of companies out there who can help you start your own website and it is advised that you do seek some help with this, unless you consider your quite tech savvy and also have a lot of time to invest in creating your own website. Time is valuable to tradespeople, and finding the time to create a website is something that may not be possible. This is why using web development professionals is a great way to have a fantastic site without sacrificing precious time and effort which can be used to help develop other aspects of your business.
Making sure your site is fully responsive is also a major factor in creating a website for your business. With mobile search numbers overtaking desktop searches there is now more potential than ever to but your website and brand in front of any potential customers.
What is a responsive website?
A responsive website is one which is created to adapt to the size of the screen the visitor is viewing the website on. For example, when a responsive website is viewed on a large screen desktop computer, the images and text will cover most of the screen, but when this same website is viewed on a mobile phone, the content of the website is scaled to fit the small phone screen. This may involve some elements on the website moving around to fit the smaller screen, but a responsive website handles this for you, and ensures that your website is always optimised for the reader and that they will always have a positive experience when visiting your website, which will likely lead to greater sales.
Over 60% of internet usage occurs on mobile devices, yet only 11.8% of websites are making use of a responsive design, making this simple change to your business’s marketing strategy a no-brainer - you'll stay ahead of the competition and increase your sales. Impress your clients with a new responsive website today and reap the benefits.