Marketing your small building business may seem like a daunting task especially when there is heavy competition. However, getting the right foundations in place needn’t be as costly or difficult as you may think. We have put together some of our top ideas for spreading the word about your business and the services you offer.
Branding:
When starting your branding it is vital to ensure fluidity in your marketing materials and generate brand recognition. If people can’t recognise your branding and become familiar with you and your business, you will find it very difficult to stand out over your competition. Start with your logo, do your research and spin around ideas to try and create something unique and individual. Remember ask for feedback, friends, family, colleagues can all help shape ideas and help to create your logo. Investing in a logo is well worth the money, remember it’s the face of your company. Think about colours and fonts are they making a strong first impression? Or are they getting lost in the crowd? Can it be used on your website, print media and digital media? These are all elements to consider and could be the make or break of your branding efforts.
Branding on a construction site:
Whilst working on a project its important you tell people who you are and what you do. PVC banners are a great way to present your logo and contact details when you’re working on a project. Whether you hang them on scaffolding, or a fence, passers-by are likely to take a look. Branded hoarding is another great way to raise brand awareness. Using fabric hoarding on the boundaries of your site not only makes the area look smarter but gives off a more professional image about your business.
Utilising Social Media:
It’s important to connect with your customers online as well as offline. Combining social media and digital marketing with print marketing is a great way to achieve this. Before and after photos are perfect for projecting your work to a larger audience. Document your projects and create a blog for customers to follow and check in on. Drone footage is a great way of showing updates and the scale of your project from a different angle. Posting on your social media outlets such as twitter, Instagram and LinkedIn offers a fantastic way to generate interaction between you and your followers. Showcasing your work is vital for creating new leads and engaging with your customers. Visual aids help to instil trust in you and your services.
Direct Mail Marketing:
One of the major advantages of direct mail marketing is that it is highly targeted. You can choose the exact geographical area you want to target and send out leaflets, postcards and flyers detailing your products and services or a promotional offer code, this will generate a buzz around your business. Brochure printing is a great way to advertise your products and services and showcase your portfolio. For example, in the spring people are far more likely to focus their efforts on home improvements whether it be in their garden or in the home, sending out a spring deals mailer is a fantastic way to get new customers and build your customer base.
Print Marketing:
From brochures to business cards print marketing is a must for any small business trying to stand out from the crowd. In the saturated market that is construction and building services, standing out is imperative if you want to continue to build your customer base.
Professional printed leaflets, flyers and banners are more likely to entice customers to get in touch. According to a recent survey by FedEx, professional printing services have helped four out of five small business owners stand out from the competition. This statistic speaks volumes about the positive impact print has on small businesses.
Check out PrintUK.com who can help you achieve your marketing goals through their professional advice and high-quality printed products.